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April 24th, 2010 
admin I am working on a class project and our case is Panera Bread. One of my tasks is to do the SWOT (strengths, weaknesses, opportunities, and threats) analysis. I cannot continue on with my other tasks until I have done this, and my group needs the information too.
I have a few basic ideas, but I am struggling with it mostly. I know that S & W are internal and that O & T are external factors.
*** I’m not asking for someone else to do my work, I am simply just trying to get some ideas from other "everyday consumers" as to what you see they might improve upon, or simply what you think they are good for. Is there somewhere online I can look this up or come up with ideas. I tried the website, but it is mostly locations, recipes, and background on the company… nothing useful.
Once again, what are Panera’s strengths as a business, weaknesses, opportunities, and threats? Any help would do, and it would get me off on the right track. I think once someone throws me some ideas, I could probably take it from there.
Thanks!
Strengths- Fresh baked bread everyday, majority of their bakeries offer free WIFI, and its a healthier option than most fast food places
Weaknesses- Because the majority of the food is organic and the bread is fresh everyday the prices are higher than many fast food restaurants
Opportunities- They do offer espresso bar drinks which are good but they could also expand on the options the offer by including more sugar free syrups or for their blended coffees more flavors in general other than caramel and mocha
Threats… im thinking you can take it from here 
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Strengths- Fresh baked bread everyday, majority of their bakeries offer free WIFI, and its a healthier option than most fast food places
Weaknesses- Because the majority of the food is organic and the bread is fresh everyday the prices are higher than many fast food restaurants
Opportunities- They do offer espresso bar drinks which are good but they could also expand on the options the offer by including more sugar free syrups or for their blended coffees more flavors in general other than caramel and mocha
Threats… im thinking you can take it from here
References :
http://chelseamgt685.wikispaces.com/file/view/Panara+Internal+Analysis+Moorman+v4.ppt
here is the info of someone ppt (thanks)
hope this is not too late
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